Chip and Dan Heath-Made to Stick

Chip and Dan Heath Teach Us Why Surprise Is A Successful Emotion

Have you ever read Made to Stick: Why Some Ideas Survive and Others Die, by Chip and Dan Heath? If not I thoroughly recommend it. Much like the Tipping Point by Malcolm Gladwell, another classic I might add, Made to Stick is a must read for entrepreneurs and business people. In the book the authors…

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