Last Updated on 1 year by Greg Noland
I’ve read many books about direct marketing over the years. Rarely do you find a single book covering a broad area of direct response marketing like this book.
‘2,239 Tested Secrets for Direct Marketing Success’ is FULL OF tips for you if you’re a direct marketing student. These secrets have been collected from the most successful direct marketers in history and now yours to suck into your brain.
This knowledge of the greatest direct marketing minds will sky-rocket your chances of marketing success.
It is very detailed, and is truly a fantastic read if you need to ramp up your direct response marketing campaigns.
A Treasure Chest for Direct Response Marketers
This is a collection of tips and strategies so I don’t think it’s supposed to be read like a novel or a textbook. I think you’ll have better success by having a quick scan read first from front to back. And then coming back for a more specific read of the section most important to your business right now.
In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great direct marketing masters. The pros tell you their time-proven secrets:
- Killer List Strategies
- “It’s the Offer, Stupid!”
- Test and Measure for Profit
- Creative that Gets Results
Packed Full of Invaluable Marketing Gems and Collective Wisdom
The book ‘2,239 Tested Secrets for Direct Marketing Success’ is packed full of invaluable marketing gems and collective wisdom put together by many of the 20th century’s best marketing, copywriting and advertising geniuses.
You’ll learn a ton of insider secrets and rules which have made these individuals powerhouses on modern direct marketing. By studying the essential tips and strategies which make up this toolkit you can’t fail to improve your marketing results.
Experts Denny Hatch and Don Jackson cover all you need to know–from planning to implementation–and from target strategy to all aspects of the creative process.
Every discipline—from brain surgery to auto making to marketing— is based on the work of those who have gone before. We study their tests, capitalize on their successes, and learn from their failures. In short, every art, science, and industry has a set of canons and customs that have been developed over time.
And so it is with direct marketing. To listen to some self-appointed marketing gurus who have recently “discovered” the discipline, you would think direct marketing is relatively new to the marketing scene.
Nothing could be further from the truth. In fact, direct marketing started over 800 years ago when the bishop of Chartres wrote letters to raise money to rebuild his cathedral ravaged by fire.
Direct marketing is the business of acquiring customers and donors and getting to know them by keeping track of their transactions and then continuing to delight them by serving their current needs, creating new wants, and, above all, persuading them to act and respond to a proposition.
Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now.
Container within ‘2,239 Tested Secrets for Direct Marketing Success’ Hatch and Jackson will ravage your understanding of direct response marketing. They include a massive range of examples from the greats of our industry including work by Claude Hopkins, David Ogilvy, and Max Sackheim to just get you started.
Then you will learn from generals of direct response including Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, Jerry Gould, Bob Hacker, Dick Hodgson, Bill Jayme, Jim Kobs, Herschell Gordon Lewis and many more.
A word of warning to newbies though…
This book might be a little high-level if you’re just getting into direct marketing. You might just find there is too much information contained.
If you’re a newbie and trying to teach yourself I would suggest you read ‘Breakthrough Advertising’ by the master copywriter Eugene Schwartz. It’s a true classic.
But even this book will not be a ‘read once and forget’ type book.
If you really want to become a ‘Titan of Direct Response Marketing’ then you will need to read, and reread all the classics.
You can check out a snippet from master copywriter Eugene Schwartz by clicking this link:
https://www.greg-noland.com/eugene-schwartzs-eight-secrets-of-master-copywriting/
Who is Denison Hatch?
Since 1976, Denny Hatch has been a consultant, copywriter and designer in the field of direct marketing.
In 1984, with his wife Peggy, he launched the newsletter, Who’s Mailing What!, which was based on a library of over 200,000 direct mail samples.
In 1992, his company was acquired by North American Publishing Co., in Philadelphia, where he is a regular columnist for Target Marketing magazine and editor of the e-newsletter, Denny Hatch’s Business Common Sense, published by the Target Marketing Group.
Always Dedicated to Your Success,
Greg Noland
