1. Define Your Mission
2. Identify Your Ideal Prospect
3. Identify Your Best Introductory Product
4. Identify Your Best Introductory Offer
5. Identify Your Best Medium
6. Calculate Your Break Break-Even Response Rate
7. Craft Your Introductory Messaging
8. Set Up Promotion and Customer Tracking
9. Fine Tune Your Promotion
10. Take the Next Step With Your New Customer