7 Critical Writing Books You Must Invest In

If you wanna be an awesomely successful blogger, then in my opinion you need to be an awesome writer. Ok, not some English Literature aficionado. But you are certain of producing quality content if you put some effort in to learn your craft. If you produce regular content of a high standard, then your prospects…

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Eugene Schwartz’s Eight Secrets of Master Copywriting

If you have ever had the desire to become a master copywriter then Eugene Schwartz’s classic ‘Breakthrough Advertising’ must be on your essential reading lists.   Eugene Schwartz’s was a legendary copywriter in his own lifetime, and among us ‘trainee copywriters’ he’s a legend still now.   Sadly Eugene passed away in 1995 but his…

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